June 11, 2006-Look who's going small time.
Hungry to discover the next big talent, some of the nation's largest media outlets are now trolling Web sites favored by Internet video auteurs in hopes of discovering the next great-and profitable-idea.
And they're spreading around development deals worth hundreds of thousands of dollars.
"We are actively looking to the Web for new talent and are in deal conversations with a lot of newbies-unknowns that we think can become geniuses at what they do," said Jim Moloshok, HBO's president of media ventures.
According to FX network president John Landgraf, a typical development deal for a scripted cable program can range from $40,000 to $100,000.
"Once a video goes viral, it's a calling card to get your foot in a network's door," said Landgraf, whose network forked over $400,000 to the creators of "It's Always Sunny in Philadelphia," after viewing their $200 pilot.So go to it, all you future Stephen Bochos. The Revolution will be televised!