Name Games

It's another example of "journalistic integrity":

Members of the media have apparently been using “fake names’ to buy official Obama gear and contribute to the Obama campaign inside the Time Warner Cable Arena where the President is due to speak in a few minutes. During our travels around the arena, Politicker spotted a souvenir stand in one of the press stands selling T-shirts and buttons supporting President Barack Obama, “Democrats Are Hot” bumper stickers and other official Obama merchandise.
....

Buying official merchandise at the DNC means making a donation the Obama campaign, an activity that is generally frowned upon for members of the media. The Obama campaign website specifically informs shoppers that purchases amount to donations in its “Frequently Asked Questions” section where one of the queries is, “Can I receive merchandise without making a donation?”

“The only way to receive items from the 2012 store is by contributing through the official store site at store.barackobama.com,” the site says.

Unless you're actively campaigning for Obama, of course...