Poll Busting

A former John Edwards pollster acknowledges a dirty secret:

Under oath, Hickman admitted that in the final weeks of Edwards's 2008 bid, Hickman cherry-picked public polls to make the candidate seem viable, promoted surveys that Hickman considered unreliable, and sent e-mails to campaign aides, Edwards supporters and reporters which argued that the former senator was still in the hunt —even though Hickman had already told Edwards privately that he had no real chance of winning the Democratic nomination.

"They were pounding on me for positive information. You know, where is some good news we can share with people? We were monitoring all these polls and I was sending the ones that were most favorable because [campaign aides] wanted to share them with reporters," Hickman testified on May 14 at the trial in Greensboro, N.C. "We were not finding very much good news and I was trying to give them what I could find."
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"The business I'm in is a business any fool can get into, and a lot can happen. I'm sure there was a poll like that," the folksy Hickman told jurors when first asked about a poll showing the race tied. "I kept up with every poll that was done, including our own, and there may have been a few that showed them a tie, but... that's not really what my analysis is. Campaigns are about trajectory, and... there could have been a point at which it was a tie in the sense that we were coming down, and Obama was going up, and Clinton was going up."

Hickman also indicated that senior campaign staffers knew many of the polls were poorly done and of little value. "We didn't take these dog and cat and baby-sitter polls seriously," he said.

This may be one of the reasons why people are naturally skeptical of the whole business...