Sunday, October 14, 2012

Saved By Junk Mail

The Post Office is safe for now, thanks to...political ads:
While still low on cash, the postal service has enough to avoid insolvency this month, thanks in large part to the mountains of political junk mail and the influx of Super PACs paying top postage rates.

Federal candidates, political parties and special interest groups are mailing out more fliers and postcards via the postal service in 2012 than in previous election cycles. Spending topped $28.9 million through the end of August, compared to $27.9 million for the entire election cycle in 2008, according to the Center for Responsive Politics.

The postal service is on track to surpass an original estimate of $285 million, which includes the haul from local races nationwide, said Cliff Rucker, vice president of USPS sales.

It's still not enough to save the postal service. But it's enough to get the agency past an October cash crunch that the postal service had warned about.
Maybe they should only operate during election years...

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