Wednesday, December 25, 2013

Fried Birds

Why they don't do Turkey in Japan:
The Turkey does not breed naturally in Japan and is rarely cultivated. Apparently the taste is not of such a popularity to warrant large amounts of it to be imported into Japan either. Thus, many Japanese have not tried turkey.
Another reason why turkey didn't catch on as a popular dish during Christmas is the fact that most Japanese folks don't have ovens - or an oven big enough to roast an entire turkey.

One day at KFC's Aoyama branch, a foreigner went to buy some chicken at KFC and said "I'm having a party but because there is no turkey, I've come to get some fried chicken instead."
in 1974, KFC then started promoting the catchphrase "Christmas = Kentucky" and poured a load of yen into the marketing effort. The catchphrase soon caught on and together with the commercials on TV, the Japanese then started to consume a load of Chicken during the festive season.
Scarcity is the mother of free-market innovation...

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