The Non-Social Network
The end of an era?
"Facebook has already reached the peak of its popularity and has entered a decline phase," they concluded. "The future suggests that Facebook will undergo a rapid decline in the coming years, losing 80 percent of its peak user base between 2015 and 2017."It was fun while it lasted...
Facebook is worth $139 billion and has more than one billion users worldwide.
Researchers looked at the number of Google searches for Facebook, and found that they peaked in December 2012. A similar spike in searches was observed for Myspace months before it hit its peak in 2008, before heading into terminal decline.
The report said that every user who joins a social network expects to stay indefinitely, "but ultimately loses interest as their peers begin to lose interest."
They compared the decline of social networks to the spread of disease, adding: "Eventually, users begin to leave and recovery spreads infectiously as users begin to lose interest in the social network."