Monday, May 29, 2017

Ads Ad Nauseum

The liberal boycott of Sean Hannity hasn't worked out so well:
In some cases, the pressure has worked. Companies TD Ameritrade, and USAA, among others, have withdrawn their sponsorship of Hannity’s show. But in at least one case, the pressure has hurt liberal programming, too.

USAA, a banking and investment firm based in Texas, announced last week its decision to withdraw ads from Hannity’s show. But instead of citing the boycott, USAA explained it pulled its ads because advertising on Hannity’s show violated the company policy of not advertising on opinion-based shows. According to USAA, the company policy allows advertisements to appear on only news programming.

That’s when the Media Research Center, a nonprofit media watchdog, pointed out that USAA also runs ads on liberal opinion news shows on MSNBC, including shows hosted by Rachel Maddow, Chris Hayes, Lawrence O’Donnell, and Chris Matthews. It was only after the MRC noted the ads on the liberal news network that USAA announced its decision to pull them from the MSNBC shows.
Some networks are more equal than others...

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