Saturday, August 12, 2017

Blame It On The Pollsters

CNN gets rid of its own polling firm:
ORC’s chief marketing officer Ana Mackay-Sim confirmed that CNN “did not renew their polling contract” with ORC International. The polling firm worked with CNN since 2006 and had continued their partnership after the 2016 presidential election until late April.

“We are thankful for the opportunity we have had to partner with CNN in the past and wish them well in their future polling work,” Mackay-Sim told Politico. “We have no further comment at this time.”

CNN has, instead, decided to switch to the major survey-research firm SSRS.

Executive Vice President and chief methodologist of SSRS David Dutwin said CNN came to his firm first to bring up the possibility of working together.

“At the end of the day, suffice to say they were unhappy with something,” Dutwin said when asked about the end of CNN’s relationship with ORC. “I think we have a pretty strong reputation. So they came to us with a proposal to work with them.”
Not anymore, apparently...

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