Instead of the usual brownish mush, the world’s biggest pet-food company by sales rolled out recognizable pot roast with spring vegetables, beef stroganoff and meat lasagna under its Cesar Home Delights line across the U.S. in 2015. Home visits and consumer panels told Mars some people felt guilty feeding their pets the same food every day and were more likely to buy pet food that reminded them of their own meals.Just because you're a dog, doesn't mean you can't live well...
“The focus is to deliver dishes that literally look and smell like human food but are nutritionally balanced to be right for a pet,” said Chris Mondzelewski, North America head of specialty pet care for Mars.
Two years later, Home Delights generates $100 million in annual sales. It is one of a widening array of lines incorporating human-food trends Mars and rival Nestlé SA NSRGY -0.48% —which together dominate 48% of the $75 billion global pet-food market—are creating. Appealing to human beings is helping the industry charge more to counter declining volumes: North American pet-food volumes fell 0.8% last year, according to Euromonitor, but revenue climbed 4%.
Monday, May 08, 2017
How to ensure that your dog eats better than you do:
at May 08, 2017
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