Tuesday, May 30, 2017

Hail To What King?

Will the real king please stand up?
The ad called “Two Kings. One crown. Who will rule? Vote now,” invites Belgians to choose between the “kings” to “crown” the true ruler of the nation. Those who choose King Philippe, however, are then prompted by a message, “Are you sure? He won’t be the one to cook your fries.”


The ad did not sit well with the royal family who is protesting with the chain.

"We disapprove of this approach," royal spokesman Pierre Emmanuel de Bauw told the BBC. "Since it is for commercial purposes, we would not have given our authorization.”


Despite the backlash, Burger King has not removed its ad and votes are still open until June 19th to promote the chain’s first restaurant opening in Belgium, scheduled for the end of June.
They are not amused...plus, the Burger King has always been kind of creepy anyway...

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